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              SingleCut Notes IPA 啤酒交互包裝設計

              2021-08-09 12:31:15   點擊: [加入收藏]

              Notes IPA is a new beer that brings together beer and guitars in both an innovative and educational way The c

               

              Notes IPA is a new beer that brings together beer and guitars in both an innovative and educational way. The can's come with four distinct labels, each displaying a foundational guitar chord: C, D, G, or E-minor. This way, you can drink beer and practice your guitar finger positioning at the same time. The innovation doesn't stop there though, the pull tab you typically use to open a can double as a guitar pick.

               Notes IPA 是一種以創新和教育方式將啤酒和吉他融合在一起的新啤酒。罐頭帶有四個不同的標簽,每個標簽都顯示一個基本的吉他和弦:C、D、G 或 E 小調。這樣,你可以一邊喝啤酒一邊練習吉他手指定位。然而,創新并不止于此,您通常用來打開罐頭的拉環可兼作吉他撥片。

              While beer and guitars have always gone hand in hand, Notes IPA aims to create the guitar heroes of tomorrow. Four-packs of the beer come with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish.

              Cans also come with a crafty production innovation: an authentic, injection moulded guitar pick fitted right on the pull tab. These custom-made picks not only pop open the beer, but they also pop off for you to play with. And for an interactive demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to visualize finger positions for each chord right on the can, hear how the chords should actually sound and create shareable music.

              雖然啤酒和吉他總是齊頭并進,但 Notes IPA 的目標是創造明天的吉他英雄。四包啤酒帶有四個不同的標簽,每個標簽都顯示一個基本的吉他和弦:C、D、G 或 E 小調。通過像握吉他一樣握住罐子,您可以學習每個和弦的手指位置,并通過標簽的觸感來感受琴弦。

              罐頭還帶有巧妙的生產創新:正宗的注塑成型吉他撥片安裝在拉環上。這些定制的精選不僅能打開啤酒,而且還會彈出音符進行娛樂。對于交互式演示,您可以掃描標簽上的 Snapchat 代碼以解鎖增強現實吉他課程。這種移動體驗讓您可以在罐子上可視化每個和弦的手指位置,聆聽和弦的實際聲音并創建可共享的音樂。






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